Building YEOUBI online

Long before YEOUBI was ready to launch, we started building its home.

The website.

The first version

Back in 2025, one of my friends from college and I started working on the first version of the website.

I focused on the front end.

He built the back end.

Together, we created a fully functional e-commerce website with plenty of features.

At the time, I was genuinely happy with it.

It worked.

It looked good.

It did everything an online store was supposed to do.

But the more I looked at it, the more I realised something.

It could have belonged to almost any clothing brand.

Something was missing

We kept making changes.

Improving things.

Adding features.

Polishing the experience.

The website became better with every update.

But even after all that work, it still felt like... just another e-commerce website.

It didn't have an identity.

It didn't make you feel like you had entered YEOUBI's world.

And that's when I realised something.

The problem wasn't that it needed more features.

It needed more personality.

Starting again

So I started over.

This time, I wasn't trying to build the most feature-packed website.

I was trying to build the right one.

I spent days and nights redesigning every part of it.

Every section. Every page. Every interaction.

The goal wasn't to impress people with complexity.

It was to make the website feel like YEOUBI before someone even looked at the products.

If you're reading this, you're looking at that version.

The one that finally felt right.

Building for today, not forever

Right now, the website isn't finished.

And that's okay.

For example, you can't place an order directly through the website yet.

At launch, purchases will be handled manually.

Not because we wanted it that way.

Because that's where we are.

We're still missing some of the paperwork needed for online payment processing, so integrating a payment gateway isn't possible just yet.

So for now, we'll start with what we have.

The payment gateway will come later.

YEOUBI doesn't need to be perfect before it begins.

It just needs to begin.

More than a website

The website is only one part of YEOUBI's digital world.

Our Instagram has been quietly waiting in the background.

Soon, it will become active again with campaigns, behind-the-scenes moments, posters, drop announcements, and everything that happens around the brand.

We're also exploring platforms like Pinterest to build a visual archive of YEOUBI's ideas and inspirations.

We believe brands today are built far beyond a single website.

They're built through stories. Images. Videos. Communities. Conversations.

The website is where people arrive.

Everything else is what brings them there.

A home for the brand

Looking back, I'm glad the first version wasn't the final version.

It taught me something important.

A website doesn't need to have every feature imaginable.

It needs to make people feel something.

This version finally does that.

And as YEOUBI grows, this place will grow with it.

One page. One update. One story at a time.