Notes from the studio.

Before YEOUBI became a brand, it was an idea shared between four friends. Then, for a while, it became an idea carried by one.

Before we knew exactly what this would become, we needed to know what to call it.

We had a name. We knew how we wanted it to feel. We just had no idea what it should look like.

Ten designs. Six rejected. Four still standing. Maybe none will survive.

We knew what we wanted to make. We just didn't know who could make it.

A website is more than a place to buy clothes. It's the first place people experience the brand.