The first designs

Once YEOUBI had a name and an identity, it was time to make the thing that mattered most.

The clothes.

You would think this would be the easy part.

It wasn't.

Designing is easy. Making it feel right isn't.

Over time, I've created around ten designs for YEOUBI.

Maybe more, when I really think about it.

Around five or six of them have already been rejected.

Not because they were necessarily bad.

They just didn't feel right.

The remaining four might make it into an upcoming drop.

Or they might not.

I could reject all of them tomorrow.

That's the difficult part.

A design can look good and still not feel like YEOUBI.

And if it doesn't feel right, I don't want to release it just because we spent time making it.

Trying to hand over the vision

At one point, I tried working with designers.

I think I went through two or three different designers on a trial basis.

I wanted someone who could take what was inside my head and turn it into something real.

But it didn't work.

They could design.

That wasn't the problem.

The problem was that the designs felt like their vision of YEOUBI, not mine.

I would try to explain what I wanted, but somewhere between the idea in my head and the final design, something would get lost.

The result might have been good.

But it wasn't what I could see.

That's when I realised something.

Maybe I had to do it myself.

Learning to create what I couldn't explain

I didn't suddenly become a designer overnight.

I just kept trying.

Looking.

Experimenting.

Taking inspiration from the things around me and turning those influences into something of my own.

Some ideas worked.

A lot didn't.

Some designs looked good at first and felt wrong later.

Others stayed.

And slowly, I started finding pieces that felt closer to the YEOUBI I had imagined.

Not perfect.

But closer.

The people around the process

I wasn't making every decision completely alone.

My friends at Homies HQ were part of the process too — looking at the designs, giving opinions, and helping me decide what worked and what didn't.

Sometimes, when you've been staring at the same design for too long, you stop seeing it clearly.

Having people around who can look at it differently matters.

But at the end of the day, there is still one question every design has to answer:

Does this feel like YEOUBI?

Maybe four. Maybe zero.

Right now, around four designs are still in consideration.

They might appear in an upcoming drop.

They might change.

They might disappear completely.

I don't know yet.

And that's fine.

Because the goal was never to make ten designs and release ten designs.

The goal is to make something we actually want to put the YEOUBI name on.

So we'll keep designing.

Keep rejecting.

Keep changing things.

Until it feels right.